Alan is video solutions chief

WARRINGTON-based CCTV specialist AD Group has announced the appointment of Alan Lefford as its director of video solutions.
He will be responsible for bringing to market, combined AD Group product solutions through the new AD Network Video service which he will head-up.
Representing all AD Group brands and capabilities, AD Network Video is being positioned as the central point of contact for consultants, installers and end users involved in large scale, enterprise level, projects.
Said Mike Newton AD Group’s CEO: “Given his wealth of experience, Alan is an invaluable addition to the AD Group team. Moving forward, in his AD Network Video role, he will work ever more closely with individual group companies to project manage large scale group-wide contracts.”
A well respected figure in the security industry, Alan (pictured) is currently vice-chairman of the CCTV section of the BSIA (British Security Industry Association).
He started his career with an apprenticeship in telecommunications, before moving into the security and fire industry through servicing and commissioning intruder and fire detection systems. He then progressed to hold sales manager positions in both the fire and security sector and was responsible for spearheading the development of an international system group.
Alan then joined Philips and progressed from product management to UK sales director for Bosch Security Systems. He was then given the opportunity to combine his extensive technical, sales and product knowledge to become ADPRO business development director for EMEA and more recently was responsible for expanding the Middle East fire and security market for Xtralis.
Alan Lefford, director of video solutions at AD Network Video said: “I am delighted to be joining AD Group at such a pivotal moment for the business, in particular to drive forward group-wide NetVu connected solutions for large scale projects and international companies.”