TESCO have lost a planning battle over the right to erect two externally illuminated advertisements at their store in Winwick Road, Warrington.
Borough planners refused permission for the 6m X 4.8m signs last year but the company appealed.
Now a planning inspector has dismissed the appeal.
He has ruled that the signs would be sited on one the few landscaped areas in Winwick Road which form a “pleasant green interlude” in an otherwise urban location.
In addition, they are of substantial size and would result in “advertisement excess.”
A borough council spokesman said the decision confirmed the council’s view that the size of the signs and their prominent location on an important route would be obtrusive and visually discordant.
TESCO have lost a planning battle over the right to erect two
externally illuminated advertisements at their store in Winwick Road,
Warrington.
Store loses planning battle
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About Author
Gary Skentelbery
Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.
