by Bernard McCabe
A lot of marketing advisers talk almost exclusively about ‘client acquisition’, but what about client retention and maximising the relationships we already have?
In my opinion, the business community is all too often caught up in the scramble and frenzy to gain a bigger slice of the pie, without appreciating the value in their existing customer base.
Surely it makes sense to match, if not exceed, marketing efforts on maximising engagement with existing fans rather than constantly seek new clients.
There’s really no excuse not to implement even the most basic of communication strategies with existing clients, and no I don’t mean sending them an overburdening monthly newsletter.
Contemporary CRM and website systems should be able to make this kind of communication easy for you, especially for the retail and eCommerce sector.
Having an in-depth understanding of each of your clients can be an overwhelming task without assistance from IT. The good news, is that by harnessing the power of modern website and marketing systems, much of this can be automated.
Having a joined up, integrated and cohesive approach to marketing is a key differentiate for businesses that will continue to succeed and grow.
These businesses understand that marketing is a holistic process that transcends across all operations and should be considered in every single interaction with a customer, whether that be an invoice process or a parcel through the door.
If you’d like to talk to a local agency that understands the importance of your existing client base, speak to Dreamscape for some joined up thinking.
For more details visit www.dreamscape-design.co.uk
