Now more than ever, the high street needs support to keep going amongst the prevalence of online shopping.
However, improving your local business can require hard work and commitment to provide an excellent high street shopping experience, but once you get it right, it can be such a rewarding experience to attract new customers and have business booming.
If you want to transform your business into a high street gem, here are our four top tips for success.
1. Be Selective About Your Location
On the high street, location is everything. If you want to ensure that your business thrives, then choosing the best place for your shop will make sure you get the foot traffic you need for success.
You’ll want to make sure that your location is well placed for public transport like buses and taxi drop off points. You may also want to invest in a location where there is easily accessible parking or within walking distance of residential areas, schools or office spaces. This means that there will naturally be greater footfall in lunch hours and around school pick up and drop off times.
2. Invest in Your Website and SEO
Your company website is crucially important for a thriving local business. Not only does your website form part of your identity as a business, but it is also a hub of information for any inquisitive customers looking to learn more about your company.
For this reason, using SEO experts like Maratopia to help build and maintain your website can enable you to gain increased traffic online, which may support your physical footfall.
Additionally, having the experts design your website will mean that they will ensure that your content is search engine friendly, with curated on-page content that will appear at the top of search engine rankings. This will help to draw in customers who are searching for related key terms in the local area, and more nationally.
3. Build Relationships with Local Customers
Building relationships with local customers, you will make their custom feel valued, and are more likely to achieve a return visit from them.
Additionally, building relationships will lead to word of mouth recommendations, which will lead to an increased number of customers.
To build relationships, you could also offer a loyalty scheme to entice people to return after purchasing from you – this could be a discount, stamp card, or access to exclusive events.
If you need high quality stamp cards for your customers, retailers like Vistaprint offer an array of professional designs with fast delivery service.
4. Create Strong Branding
Your branding is the core of your identity as a business, so nailing it is a great way to ensure that you can remain memorable to your customers.
You can use tools like Canva to design a logo for your company and related graphics for your social media channels.
By creating a consistent branding scheme, you can incorporate this across your company to form a solid identity for your customers to remember. For example, if your company colours are red and blue, you could use this in your work uniform.
Do you have any tips for improving your high street business? Share your thoughts in the comments section below!
