EUROPEAN value-for-money hotel chain, B&B Hotels, has taken a further significant step toward fulfilling its ambitious growth plans in the United Kingdom with the takeover of a Warrington hotel and four others in Birmingham, Ipswich, Derby and Inverness.
The Warrington acquisition is the former Penta Hotel on the Birchwood Business Park at Risley.
All five hotels will undertake a period of light renovations over the coming months to meet B&B specifications but will remain open and operated by current staff, ensuring business continuity.
Having announced its expansion into the United Kingdom in late 2022, the latest additions to the B&B Hotels UK portfolio follow the announcement of their first UK hotel in February at Heathrow Terminal 5 and bring their UK portfolio to six hotels.
Fabrice Collet, president and chief executive officer of B&B Hotels said: “This latest takeover is an important step in our UK expansion plans – and our global ambition to have 3,000 hotels within 10 years. Our successful growth model and commitment to value for our guests have made us a beloved brand across Europe, and we’re excited to bring that same experience to guests in the UK.”
Patrick O’Connell, chief executive of B&B Hotels UK said: “Today’s announcement represents an exciting step for our UK presence. We look forward to welcoming guests to our hotels as we continue to drive forward our expansion into other towns, cities, tourism and leisure hotspots across the United Kingdom.”
The chain has ambitions to grow to 100 hotels in the UK by 2035, and continues to seek partnerships with existing hotel owners, developers, landowners, funds and real estate owners to deliver its expansion plans.
