LA Beau Fleurs Floral Design in Woolston has today joined forces with other florists across the world to surprise unsuspecting passersby in the surrounding area with two free bunches of flowers – one to keep and one to give to a friend, family member, colleague, or perhaps even more powerfully, a total stranger.
The random-acts-of-kindness initiative – called Petal It Forward – is designed to help people start their day with more smiles and less tension and works in tandem with scientific research that shows living with flowers actively reduces stress.
Purposely held on a Wednesday to help the mid-week slump. Rachel Peers of La Beau Fleurs wanted to be a part of the mood-boosting effort and make a difference in the community. “Through the positive effects of flowers, we hope to make someone’s day brighter, and provide a much-needed moment of calm amidst the hectic pace of life,”. We have strong company values with the most important one being ‘Community at our core’ so we see this as the perfect opportunity to live out our values in a really lovely way she added.
The research findings on flowers and stress relief have been carried out by both Rutgers and Harvard and prove that both giving and receiving flowers can do wonders for a person … something that seems timely given so many are finding life stressful now and the world seems such an unhappy place.
Explaining the idea behind Petal it Forward Rachel says the original idea of ‘keep one, share one’, started in 2015 after statistics showed that while 80 per cent of people reported receiving flowers makes them happy, even more (88 per cent) said that giving flowers makes them happy.
“As a florist, we see this all the time … on Petal it Forward day we want to give even more people the chance to experience both,” said Rachel. We are with our customers on the happiest days of their lives to the saddest days of their lives and everything in between but one thing that runs through is that whatever the reason or occasion flowers simply make it better.
To be part of Petal it Forward look out for the La Beau Fleurs team who will be out within the Woolston and surrounding areas today, Wednesday 18th October.
