You have probably heard of HubSpot by now. Everyone in the business world has been praising the CRM for changing the way that businesses operate.
The system has become widely adopted across thousands of businesses around the world, and that’s mainly because of the fact that it comes with some many incredible benefits. So, what exactly is Hubspot, and why does your business need it? Keep reading to find out!
What is HubSpot?
Hubspot is one of the world’s leading CRM systems. CRM is short for Customer Relationship Management system which is a form of software that has been taking the world by storm. CRMs come with several different features and benefits, but overall, they serve as the foundation of an entire business. Anything and everything that your business does can be powered by this software. The main benefit is that everything you do is linked to one unified system.
Below, we’ll go into more details about HubSpot’s benefits. While many of the benefits that will be discussed are also related to CRMs in general, there are some benefits that are specific to HubSpot.
HubSpot’s Benefits
Better Customer Support
The first benefit that you get from using Hubspot (and any other CRM) is better customer support. As the name suggests, these systems are best used to bulk up the customer support that your business can provide.
CRM systems have been designed in such a way that your team won’t be losing track of emails, missing replies, or overlooking important information anymore. CRMs have ticketing systems that can be assigned to specific customers. If a ticket comes in, it is immediately assigned to the relevant team member. This means that they will instantly have access to all of the information that they need to get the job done as quickly and efficiently as possible.
Unified System
CRM systems are at the centre of a business — as long as they have been implemented and set up correctly. All of your business data will be transferred to the CRM system, which means that everything your business needs can be found on one unified system.
If you’re still sifting through Excel spreadsheets, or worse, pages of books, then a CRM system like Hubspot will be a huge benefit to your business. Whether it’s contact information, financial accounts, or just general data, you can find everything on your unified CRM system. Hubspot can also be programmed to add in new data whenever it’s relevant, and remove data that is no longer needed, which ensures that your system always remains up to date and streamlined.
Streamlined Working Space
As for your team, HubSpot provides them with a seamless working space. As mentioned earlier, CRM systems are unified, so data and information can be found quickly and easily. However, HubSpot takes that even further with third-party integrations.
HubSpot CRM has a marketplace with all the most popular productivity applications. Whether it’s Google Docs, Slack, or Zoom, you can integrate these apps with your CRM to ensure that your workforce have a seamless experience. It’s quick and easy to integrate these apps, and it will help your team to save time without having to switch between different apps.
HubSpot can also support custom integrations. This is especially useful if your business has built its own application, or you are using custom built software. You can use this software in HubSpot, whether that’s to improve your customer service or to build up your contact base.
HubSpot Is Free
Finally, one of the biggest benefits of Hubspot is that it’s entirely free. You can use Hubspot for free for an unlimited number of users, for as long as you want to. This is where HubSpot truly stands out from the crowd of CRMs on the market.
While most CRMs have expensive packages that you need to buy with features that you most likely would never use, Hubspot gives you the freedom to upgrade the system as and when you need it to be upgraded. Between the Service Hub, Marketing Hub, and Sales Hub, you can choose which features are most important to your business at any given point in time — this allows the system to grow with your business.
