THERE’S no need for speed – that’s the message from Cheshire Fire and Rescue Service as part of Road Safety Week.
The national awareness campaign is co-ordinated by the charity Brake and the theme this year focuses on speed.
Speeding is a big problem in the UK and is a contributory factor in nearly a quarter of fatal road crashes, and this campaign aims to encourage road users that there is no need to speed – because it’s not worth the risk.
Speed is one of the key causation factors for road accidents.
Andy Gray, Cheshire Fire and Rescue Service’s road safety manager, said: “This year, we are telling road users there is ‘no need to speed’ in order to save lives. It is important that members of the public realise the impact that speeding can have. You may just be trying to make up time when running late, but travelling at excess speed could be the difference between a safe journey and one that ends in a fatality.
“This year firefighters are unable to hold road safety events, so they will be sharing road safety advice on social media to help spread the important message that there is no need to speed – it’s just not worth the risk.”
Inspector Anton Sullivan, of Cheshire Police said: “Winter months can present road users with a number of challenges due to extreme weather conditions, and decreased visibility. Travelling at excess speeds does not allow road users to travel safely so they can deal with these challenging conditions, and actions taken by other road users. There is no need to speed, and now more than ever it is important that everyone looks out for each other to help make the roads safer.”
