We are Warrington BID – plan to invest £1.5m into Warrington town centre

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WARRINGTON BID has revealed its plan on how to invest over £1.5 million added value investment in Warrington town centre.

BID manager Andrea Morley’s plan for a successor Business Improvement District for Warrington town centre is well underway and provides a unique opportunity for businesses and stakeholders to once again, unite and continue to build on the success of BID 1.
The plan is currently in draft form and has been produced by the Warrington BID Executive Board, based on the feedback businesses provided through the BID 2 consultations, throughout the summer of 2022.

The BID board has been established since August 2018, representing the views and opinions of the Warrington town centre business community, with the aim of delivering a number of key objectives.
Some of their deliverables have included;
• Creating and developing our dedicated destination brand We Are Warrington BID, now with a strong social following of over 14,000
• Supporting and delivering town centre events including the more recent – Warrington’s Weekend Wonderland which saw over 60,000 visitors descend on our town centre
• Bringing crime prevention and security initiatives
• Creating opportunities for environmental and aesthetic enhancements across the town centre
• Importantly providing the support and guidance our business community needed before, during and after the Covid pandemic.

Andrea said: “Over the last 4 years we have made significant enhancements to raise the profile of the town centre, ultimately making Warrington the destination of choice for visitors and consumers. We recognise that there is still work to be done, particularly with the current economic challenges that will impact on consumer choices.
“Through the BID 2 proposal, we have set out our ambitious aims to build upon the successes we have achieved in BID 1. Continuing to bring forward innovative, dynamic and exciting opportunities to; engage consumers, create great experiences for visitors, and build a stronger, resilient business community.
“As the Warrington BID Manager I am determined to deliver a plan that meets the current needs of the business community, delivering when possible, added value and additional investments into our town centre.
“In this draft plan we represent the interests of town centre businesses, therefore please take the time to read through and please email me your feedback on [email protected]
“BID 2 proposal can be found on our website: https://warringtonbid.co.uk/bid-2-proposal/


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