So you own an amazing steakhouse that serves some of the best steaks in town. Congratulations! Now it’s time to get the word out about them.
The best way to do that is through social media marketing. Currently, more than 3.6 billion people use social media everyday. This means that you’ll definitely find your target audience online.
Facebook alone offers a unique opportunity for you to promote your steakhouse and build a loyal customer base. It’s so easy to create a page and getting a Facebook page likes to engage more people with your restaurant. With active users from almost all demographics, Facebook marketing is crucial to building a successful restaurant.
In this article, we’ve put together some of the best Facebook promotion strategies for you to market your steakhouse seamlessly. Let’s take a look!
1. Put up engaging digital posters
Visuals are always more eye-catching than plain text. This is why your steakhouse page should be filled with colorful, engaging posters that highlight your deals and menu items. Remember that you only have a few seconds to grab people’s attention before they scroll past your content. A good poster will compel your audience to stop and take a look at what you have to offer.
Here are a few key elements that will make for a great poster:
- Use two contrasting colours to highlight text – e.g. pink and blue, orange and yellow, etc.
- The purpose of your poster should be front and center – e.g. if you’re offering a flat 20% off on your steaks, make sure that information is most prominent
- Include a call to action – e.g. a clickable link to your website or menu
- Details about where you’re located
If you’re on a limited marketing budget, you can find restaurant flyer templates on sites like PosterMyWall. You can customise these in minutes and post them on your page directly through the site.
2. Attach your menu to your page
Often people are turned off by restaurants that don’t make their menu items and prices as easily accessible as possible. A lot of people like to have an idea about their options before they come to a restaurant. If you give them that, they’ll be more likely to give your steakhouse a chance, especially if they’ve never been there before.
So add your digital menu to your page and let people know that it’s there for their perusal. You can attach your menu to your page in a few simple steps:
- Click on “About” on the left side of the screen
- Under the “More Info” section, click on “Add Menu”
- Upload a PDF file of your menu from your computer
- Click “Confirm”
And you’re done! Make sure to keep updating your menu when new items are added.
If you’re not sure how to make a digital menu, simply find a good restaurant menu template and customise it. Don’t forget to add names of steaks, prices, short descriptions, and perhaps some pictures.
3. Try ad targeting
Targeted ads allow you to market directly to the people who are most interested in your steaks. At this time, 28 million people on Facebook are searching for good steakhouses around them. The majority of these people are between the ages of 25 and 34. Your goal should be to make this group of people aware about your steakhouse.
Facebook allows you to select your audience when running your ads so that you can run a more effective online campaign. You can also choose your campaign’s objective, create a budget, and manage your ad’s progress directly through Facebook. If you’re not sure how to get started, follow this simple step by step guide to create your first Facebook targeted ad.
You can also repurpose the digital posters you upload on your page and boost them so that they show up on various newsfeeds.
4. Engage with your customers regularly
Social media marketing is heavily dependent on customer engagement. The more people share and comment on your posts, the greater the reach you’ll have. It’s unlikely that customers will have anything to say in response to your promotional posts. This is why you’ll have to encourage them to talk to you.
Here are a few ways you can do that:
- Ask people to leave reviews on your page for a chance to win a free dessert
- Put up posts that ask direct questions – e.g. “Are you excited for Steakhouse Saturday?” or “What new items would you like to see on our menu?”
- Do a Facebook giveaway – encourage people to share your post for a chance to win a free meal
Final thoughts
Facebook has huge potential when it comes to building your customer base. If you’re consistent with your posts, and if you’re able to create eye-catching, engaging content for your followers, you’ll see a sharp increase in your reach and in foot traffic into your steakhouse.
