Most small business owners are overwhelmed with concern when considering growing their business.
Having to hire a marketing expert and spending large amounts of money are some of the lingering thoughts that keep most business owners awake at night. Instead of stressing out, take advantage of the tools you have at hand!
Oftentimes business owners don’t take into consideration the power of social media. They use it on a daily basis, as do most of their potential clients. Before hiring a marketing expert and spending wild amounts of money on advertising, make use of social media!
Getting the word out about your business
Let’s face it, handing out leaflets and asking clients to come again isn’t super effective. Getting your business name out there has to be done with a modern approach. Creating business profiles on social media pages is a MUST and should include all relevant information concerning your business, products and services.
Facebook has it’s one section devoted to business, which for a small fee, allows you to run advertising campaigns at a specific target group. You can accurately pinpoint your target audience based on their interests, age and location and launch ads that will reach them!
Another widely used social media platform is Instagram. Depending on your business, it may be the perfect tool just for you! The platform relies strictly on images and video, which is perfect, as we are visual beings. Posting content of your products or services as well as including hashtags is perfect for getting your brand out there. An Instagram growth service may help to speed up your progress on the platform. You may also want to activate Instagram ads (which requires a Facebook business page and works in the same way as Facebook ads) to target a select group of potential clients.
Building client loyalty
The most common mistake small business owners tend to make is offering too many discounts. They are a great marketing tactic but often effective temporarily – substitute them with rewards for loyal clients. Encourage clients to refer your business to their friends for attractive offers or a free product or service. Posting these details on social media will get the word across, encouraging current clients to bring a friend or family member for their next visit in hopes of receiving the free prize.
Additionally, if your business can accommodate – host an event on the premises. Advertise on social media that you will be hosting an event and invite the first 20, 30 or 40 people that message you. It would be wise to include some freebies for the guests, and encourage them to share their experiences on social media. Your small business will be associated with good vibes and with the help of social media platforms, the reach of your business reputation will exceed your expectations.
Juliusz is a blogger at https://www.versum.com/.
