Bus company re-brand makes it “Warrington’s own”

BUS company Network Warrington has officially re-branded as “Warrington’s Own Buses”.

The re-brand is the next step in the rejuvenation of the municipal bus company, which has seen major improvements across its entire network.

It signals a modernised, revamped service which meets the needs of those who live and work in Warrington.

Recent innovations for Warrington’s Own Buses include discounts across several routes, the unveiling of a new bus fleet for the Cheshire Cat network to support the changes in the south

Warrington bus network and the introduction of new links to Warrington Bank Quay, Knutsford and Wigan.

Managing director Ben Wakerley said: “After months of preparation, engagement and planning the time is right to reveal the new identity of Warrington’s municipal bus company.

“As one of only nine remaining municipals in operation, our local bus company is one that should be celebrated, and the new brand identity resonates with the town we love.

“We have to protect the value that Warrington’s Own Buses adds to the borough whilst ensuring that we continue to make much needed improvements to the network to support as many of our residents as possible.”

After polling customers and staff in late 2017 on a new logo, a wolf was selected to complement the already synonymous icon of the town – a wolf being part of the town coat of arms and the adopted name of the rugby league club.

Although the new brand identity and name signifies a step-change for the company, the rebrand is the start of the journey for the bus company, not the end.

Mr Wakerley added: “This proud municipal bus company is part of the town’s fabric. Our buses and staff have played their part in Warrington’s history, and we are excited for the future of the company. We are committed to investing in a high-quality transport network that provides an excellent service for as many residents as possible.

“We aren’t resting on our laurels. The company is going through some big changes and the rebrand is just a milestone as part of the transformation of the company we want to become.

“This investment in creating a bus company that everyone can be proud of – from a sparkling new fleet, to improved routes – will come at no cost to our passengers, who will continue to enjoy frozen fares in 2018.

“I want to thank my tireless staff, customers and supporters of Warrington’s Own Buses who have come with us on our journey so far, and we are excited for the next chapter in the company’s story.”