DIGITAL agency Carpe Diem have worked with Big Society Works to develop a Legacy Pledge website, designed to encourage people to do something different in recognition of the Olympic Games.
Big Society turned to locally based Carpe Diem for design and development of the website, which extends to Social Media.
Carpe Diem has also developed branding, an advertising campaign, promotional materials to support the Legacy Pledge campaign to encourage people to make a positive pledge to try something new, inspired by the pledge made by Lord Coe to get two million people to take up sport or physical activity as a legacy of the Games.
The campaign doesn’t only focus on sport. At www.legacypledge.org, people can make pledges of any kind, from community projects to simple activities that can be done at home.
They can upload their pledge by video, make progress reports online, connect with friends who have also made pledges and be directed toward businesses who offer products and services related to the pledge that has been made.
Any profits made by the enterprise will be reinvested in community and sports development projects in Cheshire and Warrington.
Legacy Pledge is the brainchild of Anne Ibrahim, a former director of Sport England who is now the executive director of social business Big Society Works.
Explaining Legacy Pledge she said:“We are very excited about Legacy Pledge which is about getting people to take action individual and collectively. It is very infectious and the interactive website allows us to connect those making pledges with local businesses and providers of services, who can help to accomplish the pledges made. ”
Bill Carr, (pictured) managing director of Carpe Diem from Grappenhall Heys, Warrington said: “This is a scheme we are proud to be involved with and it is brought us closer to the games. Every member of the Carpe Diem team will be making a pledge and uploading it to the site.
“The site itself posed a few challenges due to the amount of content that we anticipate will be uploaded by visitors , but by integrating the videos with YouTube, it will easily be able to cope and we’re looking forward to thousands of people using the facility during the games and beyond.A series of community road shows is planned and the team will be visiting pubs, shopping centres and community events in the region over the next few months, encouraging people to visit the site and to make their pledge.
RAR Award Winners Carpe Diem is based in Newton-le-Willows and specialises in digital marketing, back end development and web design already has strong links with sport through its work with ASICS and New Balance. In addition, The Ombudsman Service for Energy, Communication, Property and Copyright and international food manufacturer Dr Oetker are among the agency’s other key clients.
Carpe Diem create Olympic legacy
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Gary Skentelbery
Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.
