Would you like to be an undertaker?

ENCOURAGING school leavers to join the funeral industry is a campaign that would test the limits of the most creative advertising designers.
But a series of promotional posters designed to do just that have proven to be an award winning formula for one Warrington student.
Advertising with Media student Richard Pay won the Best Advertising Award at the inaugural Designers Northern Alliance (DNA) event held in Manchester.
The 21-year-old, who studied at the Warrington Campus of Chester University, was one of five people to walk away with an accolade for his work which captured the imagination of judges and top industry professionals Wini Tse, Chris Arnold, Si Scott, Tim Sharp, David Thompson and Dom Rodwell.
He said: “”The work I submitted was from one of the briefs I was given during my degree course. I had come up with a campaign to attract school leavers to consider a career in the funeral industry.
“I decided to take a very simple approach, designing three posters that used dark humour to get the message across.
“I had absolutely no idea that my work would win. When they read out my name I was completely shocked.”
Richard is now looking for work in the advertising industry and hopes that the award will help to set him apart from the competition.
“I absolutely love the whole creative process involved in this type of work and I hope that this award will help my work stand out to employers,” he said.
“I’m hoping that I can stay in the North West to pursue my career.”
Advertising programme leader David Rutherford said: “Success in the advertising and branding industries depends on ‘creatives’ able to develop compelling narratives. Richard’s work shows the ability to understand the essential objectives of a creative brief, to develop clear and powerful ideas, and to execute these in simple, yet engaging and eye-catching designs.”
Pictured: Richard Pay with David Rutherford.