TESCO have lost a planning battle over the right to erect two externally illuminated advertisements at their store in Winwick Road, Warrington.
Borough planners refused permission for the 6m X 4.8m signs last year but the company appealed.
Now a planning inspector has dismissed the appeal.
He has ruled that the signs would be sited on one the few landscaped areas in Winwick Road which form a “pleasant green interlude” in an otherwise urban location.
In addition, they are of substantial size and would result in “advertisement excess.”
A borough council spokesman said the decision confirmed the council’s view that the size of the signs and their prominent location on an important route would be obtrusive and visually discordant.
Store loses planning battle
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